Planning + Promoting Quality of Life

Planning and Design

Our aim is to create places that INSPIRE. We combine technical planning skill with a passion for the creative to visualize and then realize the possible.

Economic Development

VALUE creation is an integral part of our planning and design approach. We find inspiration in the ask we consistently hear from our clients - help us increase private investment and attract new business.

Place Branding

We help communities share their STORY through both branding and design. Place branding requires a supporting cast: a great built environment and an authentic experience.


Pisgah Forest Small Area Plan

Hiring Entry-Level Landscape Architect

Posted: August 10, 2015 Destination by Design ( is a multi-disciplinary economic development, planning, and communications firm based in Boone, NC. We are growing our team and seek an entry-level Landscape Architect.  Since we are a small firm, expect to work on a variety of planning projects related to park and recreation facilities, trails, greenways, […]

Revolution to TRAILvolution: Making the Overmountain Victory Trail a Reality

    Thanks to support from the National Park Service, Destination by Design (DbD) is developing a 50-mile trail master plan for a section of the Overmountain Victory National Historic Trail in western North Carolina to link Lenoir, Morganton, and Lake James. This plan involves traditional trail planning elements such as a site suitability analysis and preferred […]

Brownfields: How do we create useable space?

This article from the American Society of Landscape Architects informs communities how to combat the contamination from abandoned, environmentally contaminated industrial or commercial sites. From Industrial Wasteland to Community Park 01/05/2011 by Jared Green Watch an animation from ASLA’s online exhibition, Designing Our Future: Sustainable Landscapes, that explains how to turn a toxic industrial wasteland into a vibrant local park. See […]